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Social media marketing has earned its place as one of the fastest-growing, most competitive marketing fields in the history of advertising. People are gathering online in record numbers, finding and socializing in groups that cater to their interests; often, these interests neatly intersect with marketing and branding opportunities. The best social media tools combine simplicity [...]

How do you get a consumer to take action? Of course, you make it in their overwhelming interest to act, and you enable them with guidance and a few tools. Clearly, if you have an outcome in mind, it is critical to understand what is actually in the consumer’s best interest, and to arrange motivators [...]

China, following on from its censorship of the Internet, has identified photocopiers in Tibet as a potential threat to the state. Fearing what BEIJING may class as demagogic machinations, a new law has been introduced that requires the owners of printing and photocopying shops to obtain a permit. They will be required to catalogue their [...]

Since Xerox first invented and sold the first commercial photocopy machine companies and organisations have paid for use of the machine on a cost per copy basis. This has traditionally included full maintainance and toner supplied under a service agreement. In-fact the office photocopier is unique in the fact its one of the only pieces [...]

Health care costs are a growing concern amongst small and large business owners throughout America. The cost of medicine in the United States is out of control, with the average CT Scan or MRI costing thousands of dollars. Simple and complex treatments, office visits, and procedures are costing employers millions of dollars while decreasing the [...]

As brands go, few are as successful as Penny Arcade. Begun in 1998 as a web comic focused on videogame culture as seen through the eyes of the writer and artist, it has grown into a cultural touchstone and an example of how a brand can develop from humble roots into a true powerhouse.

One of the most important elements of any venture is inspiration. Humans like to have heroes or idols to look up to, people to examine and hold up as the best examples of success. It is reassuring on a very basic level to be able to point to someone and say; \”They did it, so [...]