Archive for January, 2010

Beyond Grammar: Easily Avoided Copywriting Mistakes

No system is perfect. There are always flaws and breakdowns that will occur, for any number of reasons. This holds true in the world of online marketing and especially in the realm of the most common web practice, copywriting.

Weight Loss: How to Factor in Food Labels

Information is an important part of any major effort, and that includes trying to lose weight. When we know exactly what’s going into our bodies, we can make informed decisions about how to take control, rather than making hopeful guesses and blind leaps.

A Recent Issue Of Playboy Revealed…

A Recent Issue Of Playboy Revealed… If you put the right title on your article, your article will get opened and read by its intended audience…

Naming Your Business: Five Hidden Pittfalls of Using Creative Spelling in Your New Company Name

If you’ve ever run across the old joke that “fish” should actually be spelled “ghoti” (“gh” as in “tough,” “o” as in “women” and “ti” as in “nation”), then you won’t be surprised to know that many companies put this quirk of the English language to work by concocting an alternate spelling of a key [...]

Company or Product Naming: 7 Ways to Add Pizzazz to a Boring Business Name

You’re starting a new company, launching a new product or trying to inject pizzazz into an existing company or product that seems way too boring and ordinary. Try these 7 techniques to shape the basic facts about your business into a name with energy and zing.

How Numbers Matter in Marketing

(Note: Actually I was going to title this article, \”How to use numbers in marketing without turning into the Robot from Planet X\” but that was way too long for an email subject line.)

Are You Paying Too Much For Traffic? Increase Clicks 40-Fold With This PPC Strategy

In any business, if you can reduce your effective advertising expenses, you will increase your profits. Many business owners will opt to push the additional savings into more advertising, and if you are utilizing the information described in this article, you could feasibly increase your paid traffic by 40-times, with the exact same advertising budget.

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